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The active theme is used for serving the AMP and non-AMP versions of a given URL. Transitional Mode: In this mode there is also a single theme used, but there can be two versions of each page: AMP and non-AMP. See our showcase of sites using Standard mode. It's also a good option if some components are not AMP-compatible but the site owner has the resources or the know-how to fix them. This mode is the best choice for sites where the theme and plugins used in the site are fully AMP-compatible. Besides enabling all of your site to be AMP-first, this has the added benefit of reducing development and maintenance costs. Standard Mode: This template mode is the ideal, as there is only one theme for serving requests and a single version of your site: the AMP version. In a nutshell, the available template modes are the following:

And in all cases, the AMP plugin provides as much support as possible in terms of automating the generation of AMP pages, as well as keeping the option chosen AMP valid. Each template mode brings its own value proposition and serves the needs of different scenarios in the large and diverse WordPress ecosystem. The differences between them are in terms of the number of themes used (one or two), and the number of versions of the site (non-AMP, AMP). The official AMP plugin enables site owners to serve AMP to their users in different ways, which are referred to as template modes: Standard, Transitional, and Reader. The bottom line is that regardless of your technical expertise, the AMP plugin can be useful to you. The plugin helps you to deal with validation issues by removing invalid AMP markup in cases where it is possible, or altogether suppressing AMP-incompatible plugins on AMP pages. If you are not a developer or tech savvy user, or you just simply don’t want to deal with validation issues and tackling development tasks, the AMP plugin allows you to assemble fully AMP-compatible sites with different configurations taking advantage of AMP-compatible components.

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If you are a developer or tech savvy user, you can take advantage of advanced developer tools provided by the AMP plugin to fix validation issues your site may have and reach full AMP compatibility.

This plugin can be used by both developers and non-developer users:

And, contrary to the popular belief of being only for mobile sites (it doesn’t stand for Accelerated Mobile Pages anymore!), AMP is a fully responsive web component framework, which means that you can provide AMP experiences for your users on both mobile and desktop devices. A user-first site will deliver experiences that delight your users and therefore will increase user engagement and the success of your site. The official AMP plugin for WordPress is a powerful tool that helps you build user-first WordPress sites, that is, sites that are fast, beautiful, secure, engaging, and accessible. Provide a turnkey solution for segments of WordPress creators to be able to go from zero to publishing AMP pages in no time, regardless of technical expertise or availability of resources.Support the serving of AMP pages to make it easier for site owners to take advantage of mobile redirection, AMP-to-AMP linking, and generation of optimized AMP by default (via PHP port of AMP Optimizer).

Provide development support to make it easier for WordPress developers to build AMP-compatible ecosystem components and build websites and solutions with AMP-compatibility built-in.

Provide effective validation tools to help users deal with AMP incompatibilities when they happen, including mechanisms for identifying, contextualizing, and resolving issues caused by validation errors.

Automate the process of generating AMP-valid markup as much as possible, letting users follow the standard workflows they are used to in WordPress.

The official AMP Plugin, supported by the AMP team, makes it easy to bring the power of AMP to your WordPress site, seamlessly integrating with the normal publishing flow and allowing the use of existing themes and plugins.įor more videos like this, check out the ongoing AMP for WordPress video series. AMP is a powerful tool which applies many optimizations and best practices automatically on your site, making it easier for you to achieve good page experience for your visitors. Page Experience (PX) is a set of ranking signals-including Core Web Vitals (CWV)-measuring the user experience of interacting with a web page.